Bare snacks just have been bought by Pepsico. Indeed, Pepsico wants to show that they are following and adapting to the mutation of that sector by integrating new healthy brands. It is a repositioning strategy for the brand on the healthy food market. The good image of Bare Snack benefits Pepsico. The vision of Pepsico is "Performance with Purpose". They want to make more nutritious products, while also reducing added sugars, salt, and saturated fat.
Snacks do not necessarily mean junk food! Bare fruit is a brand that combines well-being and snacks by proposing pieces of fruit to nibble during breaks. This brand has expanded steadily to become the leader in apple, banana and coconut snacks. It has recently expanded into vegetable chips and offers the industry's broadest assortment of baked crunchy fruit and vegetable chips.
This offer responds exactly to customers' new demand: eating healthy.
Consumption habits are changing. People nibble more than before because they take less time to eat but they spend more time looking at the products label! This is why we have the emergence of new types of snacks, fruit snacks, that attract more and more consumers. Eating fruits is not boring anymore! As you can see in the picture on the right, the brand "kind healthy snacks" is proposing fresh fruits without any additives.
A lot of brands that were already in the fruit sector understood the potential of the snacking market. Up to now, the takeaway compotes (Andros, Matern Pom'Pote) were designed for children. But since the brand understood the new trend of the fruits snacks market they developp snacks for adults also.
Lucille Brunet
Sources :
This offer responds exactly to customers' new demand: eating healthy.
Consumption habits are changing. People nibble more than before because they take less time to eat but they spend more time looking at the products label! This is why we have the emergence of new types of snacks, fruit snacks, that attract more and more consumers. Eating fruits is not boring anymore! As you can see in the picture on the right, the brand "kind healthy snacks" is proposing fresh fruits without any additives.
A lot of brands that were already in the fruit sector understood the potential of the snacking market. Up to now, the takeaway compotes (Andros, Matern Pom'Pote) were designed for children. But since the brand understood the new trend of the fruits snacks market they developp snacks for adults also.
Lucille Brunet
Sources :
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