Who are they?
Since 2013, the brand has been selling products such as whole insects for aperitifs, cooking, eating in protein bars,. They never stop innovating, soon they will launch protein pastes enriched with whole insect powder. These products are manufactured in Ile-de-France, in their workshop, and distributed in department stores, and organic stores, in more than 350 points of sale in Europe.
Their mission?
The first feeling that most people have when they see those products is disgust. This is why it is a big challenge to transform that disgust into curiosity. They want to get us progressively used to eating insects. Insects are really good for health and they are full of proteins. Indeed, insects have the power to significantly reduce the environmental impact of our westernized food.
It was a risky bet but their sales are good. They have raised 1 million euros in 2017 and integrated the PepsiCo nutrition greenhouse program. This program supports food and beverage brands driving change in North America.
Jimini's is part of what we call the Smart Food. It is an innovation platform that aims to bring together large companies, start-ups, expert institutions and territories around a common innovation challenge. They want to revolutionize the food sector. Indeed, some consumption habits are way too bad for the environment. For example, one kg of beef needs 22000 liters of water! Whereas one kg of insects needs 8 liters!
Pepsico, by coaching all these smart food brands present itself as a precursor of the future. It is no longer the brand that sells junk food, crisps, Pepsi-Cola. It is in line with their performance with purpose vision.
Lucille Brunet
Sources :
Commentaires
Enregistrer un commentaire