Haldiram’s
Khushiyon Ka naam.
HALDIRAM’s an iconic Indian brand ruling the Indian
market is not just confined to India. It lives in the hearts of NRIs across the
globe. Founded by Mr. Ganga Bhishen Agarwal in a small village of Bikaner,
India. With strong determination they expanded all over India. They now offer
delectable varieties of savories, sweets and Beverages in Indian Market.
A journey from traditional snacks to the giant
portfolio of brands and products. They held such a strong root in the mainland
that companies like PepsiCo, Kellogg’s sweats in front of them. As these tried
to acquire Haldiram’s but they failed.
The core value always remained unchanged over eight
decades, the value of keeping tradition and quality intact. Their signature
recipes are well distinct from all its competitors.
Winning Hearts
Haldiram’s is not just about snacks.
They always
propagate an age-old Indian Saying
“The way to one’s heart courses through their
stomach”.
The Brand
Mascot
Haldiram’s developed several variations of mascots for
their brand over the years. Eventually the most built mascot for Haldiram was
their place origin (Rajasthani) which is associated with tradition, trust and
ethnicity.
India is a land of religion and tradition and whenever
the name Haldiram comes in discussion it has some deep connection with the
lives of the Indians. The association of Indianness with Haldiram is in
evitable. India celebrated more than 100 festivals which are indigenous and
therefore the legacy of tradition follows with the ritual of sharing sweets
with family, friends and Colleges.
With the tradition of gifting sweet boxes, Haldiram’s
smart adaptation has made their products accessible in every corner of the
streets. Their small packs are incredibly popular now because of people being
concerned about sweets and calories where they play well. Currently Haldiram is
available in International markets as well and Indian Diaspora is a big fan of
them.
Survey by IIT Guwahati, India
Value Proposition
The core value of Haldiram's is their legacy of Trditional values and Indian rituals and therefore they propose the soft core feelings and propagate the ethnicity in its purest form.
#Gifting Happiness
Competition
Shining with the tag of superior quality, reliability
& Traditions the brand awareness is very high. But their traditional recipes
are not just confined to them, there are many local competitors in the market
like Bikaji, Ghasitaram etc. Their ability of imitation of the traditional sweets
as its well know recipes has started creating troubles to Haldiram’s market
share.
Indian Market being a price sensitive market there
comes a gap where competitors are trying to inculcate themselves. To maintain its
high standards, quality and superior experience they face competion with low
end producers who are ready to provide similar products at lower margins.
Another threat to them is the unbranded small
manufacturers. Indian is market is not a structured market and hence its easier
for new entrants to come up with low cost strategies and similar products.
The Indian
Culinary
Halwa, Soan Papdi, Pedha, Ladoo and numerous other
sweets had turned magical by Haldiram’s Touch. Haldiram does its best to spoil
you if you have a sweet tooth. Their mind-boggling variety pretty much covers
everything making them a clear winner in variety.
Haldirams Flagship products
Soan Papdi.
Some of their sweets are insanely popular like Soan
Papdi. It a dry sweet unlike other Indian sweets and is incredibly popular in
all sections of the society. Soan Papdi is a must have snack for Indians.
Let
it be birthdays, Festivals, Thanksgiving on all Soan Papdi is a perfect fit.Currently Haldiram’s offers more than 10
varieties of Soan Papdi and have adapted as per the region. Then use different
perfumes to flavors as India is such a diverse country and therefore there is
diversity in demand as well. Their traditional being the most popular have
cardamom essence and Pistachios. Though they offer flavors like chocolate,
vanilla, rose etc. and they are getting popular nowadays.
Ladoo
Another iconic Indian sweet is Ladoo, for centuries
Indians have been blessed with this magical ball which is now a Signature of
Haldiram’s. Really sweet and bursting with flavors this sweet can bring smile
on millions of faces.
Kaju Katli
This classic sweet is one of most bought sweet in
during festivals & occasions. Sometimes people are intimated to make this
classic snack at home but Haldiram’s made the life easier. It is a gluten free
and low in fat sweet which is served to guests and family members in
gatherings.
Gulab Jamun
This amazing magic ball became easier to store and
eat. Thanks to Haldiram’s step to make it canned and made it available in every
street shop available in the country. It’s an Indian delicacy and is loved by
everyone irrespective of age.
Published by Shakeb Fraz
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