Hsu Fu Chi: Low profile but successful marketing
Hsu Fu Chi, founded in China in 1992 by four brothers from Taiwan, specializes in confectionery, pastry, sachima, chocolate and jelly pudding. Since 1998, Hsu Fu Chi has consistently ranked first in sales and share of the domestic confectionery market.
When I was a child, I had a very strong memory of sakima hsu fu chi.Because it's the only kind of sagima that you can "just buy one."
The diversified and rich varieties are displayed in a concentrated way, and all kinds are sold at a uniform price, providing the unprecedented innovation of shopping fun and convenience of consumers' choice, which brings a shock to the market. At present, there are more than 4,000 special bulk stores with exclusive promoters in China, distributed in large chain stores and supermarkets and other modern channels.
This anti-counterfeiting scheme composed of five different anti-counterfeiting effects combines packaging materials with printing and composite technology, which not only increases the difficulty of counterfeiting, fully ensures that consumers can buy authentic hsu fu chi candies, but also makes the products stand out from other similar products and attract attention with high identification.At the same time, it is also convenient to cooperate with professional departments to combat illegal traders.
Indeed, there used to be some fake products in the snack market in China.But the quality of a good snack, and the spirit of the brand, is impossible to replicate.
Siqi SHA
https://baike.baidu.com/item/%E5%BE%90%E7%A6%8F%E8%AE%B0
When I was a child, I had a very strong memory of sakima hsu fu chi.Because it's the only kind of sagima that you can "just buy one."
Invention of independent packaging bulk snacks
In order to facilitate the consumer public and to create a relaxed pace of life, Hsu Fu Chi has made significant innovations in the Chinese snack market. They are the first to launch independent packaging, weighing and pricing of bulk snacks, directly grasped the consumer terminal services market.The diversified and rich varieties are displayed in a concentrated way, and all kinds are sold at a uniform price, providing the unprecedented innovation of shopping fun and convenience of consumers' choice, which brings a shock to the market. At present, there are more than 4,000 special bulk stores with exclusive promoters in China, distributed in large chain stores and supermarkets and other modern channels.
Anti-fake technologies
In view of the prevalence of copycat and in order to defend their own brand and protect the legitimate interests of consumers, Hsu Fu Chi tailored a new anti-counterfeiting scheme for the candy: printed Hsu Fu Chi brand logo on the inside of the candy packaging film; golden logo with special ink (high brightness gold); the envelop has a unique laser pattern; the back of the envelope has an electronic security code; "Hsu Fu Chi" is engraved on the candy body for the application of anti-counterfeiting candy.This anti-counterfeiting scheme composed of five different anti-counterfeiting effects combines packaging materials with printing and composite technology, which not only increases the difficulty of counterfeiting, fully ensures that consumers can buy authentic hsu fu chi candies, but also makes the products stand out from other similar products and attract attention with high identification.At the same time, it is also convenient to cooperate with professional departments to combat illegal traders.
Indeed, there used to be some fake products in the snack market in China.But the quality of a good snack, and the spirit of the brand, is impossible to replicate.
Siqi SHA
Reference
https://wiki.mbalib.com/wiki/%E5%BE%90%E7%A6%8F%E8%AE%B0https://baike.baidu.com/item/%E5%BE%90%E7%A6%8F%E8%AE%B0
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