Kurkure makes family gathering momentous

Kurkure is amongst one of the most popular snacks brand in India. It is a brand of corn puffs  by Pepsico in India. A very well known intuition strikes everyone that Indians are really spice seekers and with no doubt this snack is a bomb in itself. Filled with goodness of healthy ingredients like rice meal, gram meal, corns etc enriched with the high note spices makes their unique offering to become extremely popular amongst people of all age groups.

Building a new Mascot

Kurkure move one step ahead in women empowerment by building their Brand mascot as "Miss Kurkure". Launched by bollywood actress Tapsee Pannu, Kurkure's brand ambassador shooting the tagline 'Khayal toh Chatpata hai'.

The campaign is about fostering Ms. Kurkure in conversations of colloquial discussions and encouraging families to understand the modernity in the society. Their humour usage makes the campaign funny and interesting to target the homemaker's desire to motivate their families to progressive ideologies. 

Competition 

Pepsico being the pioneer of introducing Lays and other western snacking in India is now facing tough competition. Current market dynamics shows four of the top 5 companies are domestics companies and their portfolios ae rich with traditional indian savories. Currently their biggest competitor is Haldiram's competing with true indian snacks followed up by Balaji, Britannia an ITC.

Question
Is the decreasing market share of Pespsico is an alarming threat by Haldiram's active pusing of Indian snacking. Does the repositioning of traditional Indian snacks will cause troubles to the International companies.

                                                                                                                         Published by Shakeb Fraz