Today, after 80 and 90, they began to pursue health care. The old brand has become more "young" in order to cater to young people. For example, the old-fashioned “Taoxiang Village”, which has a history of more than two hundred years, has opened a popular shop in Beijing – the rice field diary.
Not only is the style of the store brand new, but customers can also buy limited snacks from Daoxiang Village, hand-shake fresh fruit tea, etc. Old-fashioned brands change their marketing direction. What are the details that make them successful in attracting young people? Three of these points are very important.
First, the brand visual design
A lot of brands need to understand the audience, but how to cater to the audience's preferences to capture their attention requires a marketing point. And visual design happens to be the point where the brand can work hard to make a fuss.
From the decoration style of Daoxiang Diary, there is no shadow of traditional dim sum shops, but it is more in line with the preferences of young people and attracts these young people with small and fresh decoration.
Second, seize the brand effect
Visual design is the first focus of a store, but we can't ignore the power behind the brand.
Daoxiang Village, an old-fashion snaking brand, has also cooperated with the Forbidden City's Taobao shop before. It not only launched a limited edition of cakes online for sale but also earned the attention of the public. More importantly, it has captured the restrictions that young people now love.
Third, activity monitoring
Behind the production of an explosion campaign, there are hundreds of activities as data support. Each merchant needs to conduct a full range of activity monitoring when doing activities, which is used as data support for the event. With activity data and re-expansion experience, planning for the next marketing campaign can also avoid many pits.
Not only is the style of the store brand new, but customers can also buy limited snacks from Daoxiang Village, hand-shake fresh fruit tea, etc. Old-fashioned brands change their marketing direction. What are the details that make them successful in attracting young people? Three of these points are very important.
A lot of brands need to understand the audience, but how to cater to the audience's preferences to capture their attention requires a marketing point. And visual design happens to be the point where the brand can work hard to make a fuss.
From the decoration style of Daoxiang Diary, there is no shadow of traditional dim sum shops, but it is more in line with the preferences of young people and attracts these young people with small and fresh decoration.
Second, seize the brand effect
Visual design is the first focus of a store, but we can't ignore the power behind the brand.
Daoxiang Village, an old-fashion snaking brand, has also cooperated with the Forbidden City's Taobao shop before. It not only launched a limited edition of cakes online for sale but also earned the attention of the public. More importantly, it has captured the restrictions that young people now love.
Third, activity monitoring
Behind the production of an explosion campaign, there are hundreds of activities as data support. Each merchant needs to conduct a full range of activity monitoring when doing activities, which is used as data support for the event. With activity data and re-expansion experience, planning for the next marketing campaign can also avoid many pits.
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