In February 2012, in the high-tech zone of Wuhu Nationality in Anhui Province, Zhang Yiyuan, who is known as the “father of squirrels”, registered three squirrel brands, which were defined as the development, packaging, and B to C sale of forest foods such as nuts, dried fruits and tea. Under the guise of the rise of Internet commerce at the time, the three squirrels have attracted the attention of many people since their establishment.
On June 19 of the same year, three squirrels officially launched on the Tmall Mall, mainly promoting nut products, but their own positioning is "multi-category Internet forest food brand." At the time of the low-cost e-commerce field, the three squirrels had a distinctive branding color since their birth. The biggest selling point used to attract customers is not the price, but the quality of goods and services.
In August 2012, on the 65th day of the launch, the sales of the three squirrels ranked first in the Taobao Tmall Nut industry. On November 11 of the same year, the first time to participate in the double eleven major promotion surrendered the daily sales of 7.66 million transcripts, ranked first in the net sales of food e-commerce.
In the first year of entrepreneurship, the first round of financing, the excellent sales performance, the three squirrels successfully set off the banner of development with the help of the Internet dividend.
With the fierce competition of e-commerce, the just-needed fields such as clothing and home appliances have become the Red Sea, and the snacking market that has just started is becoming the next round of competition for e-commerce. After obtaining new financing, the three squirrels embarked on the construction of e-commerce back-end facilities, including food development, testing centers and logistics center planning, in an attempt to create a better user experience and create a new business model that is different from the traditional food industry. By the end of 2013, the three squirrels had their own logistics centers in Wuhu, Beijing, and Guangzhou, and started the basic project construction of the 80-mu e-commerce industrial park. The three squirrels will take "building a new Internet ecosystem on the Internet" as their mission and work closely with upstream raw material suppliers, processing companies, product research and development institutions, and downstream warehousing logistics service providers to realize their own advantages and achieve win-win cooperation.
On June 19 of the same year, three squirrels officially launched on the Tmall Mall, mainly promoting nut products, but their own positioning is "multi-category Internet forest food brand." At the time of the low-cost e-commerce field, the three squirrels had a distinctive branding color since their birth. The biggest selling point used to attract customers is not the price, but the quality of goods and services.
In August 2012, on the 65th day of the launch, the sales of the three squirrels ranked first in the Taobao Tmall Nut industry. On November 11 of the same year, the first time to participate in the double eleven major promotion surrendered the daily sales of 7.66 million transcripts, ranked first in the net sales of food e-commerce.
In the first year of entrepreneurship, the first round of financing, the excellent sales performance, the three squirrels successfully set off the banner of development with the help of the Internet dividend.
With the fierce competition of e-commerce, the just-needed fields such as clothing and home appliances have become the Red Sea, and the snacking market that has just started is becoming the next round of competition for e-commerce. After obtaining new financing, the three squirrels embarked on the construction of e-commerce back-end facilities, including food development, testing centers and logistics center planning, in an attempt to create a better user experience and create a new business model that is different from the traditional food industry. By the end of 2013, the three squirrels had their own logistics centers in Wuhu, Beijing, and Guangzhou, and started the basic project construction of the 80-mu e-commerce industrial park. The three squirrels will take "building a new Internet ecosystem on the Internet" as their mission and work closely with upstream raw material suppliers, processing companies, product research and development institutions, and downstream warehousing logistics service providers to realize their own advantages and achieve win-win cooperation.
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