Want Want: Crazy advertising campaigns
When I was a child, I always heard the TV advertisement on New Year's Day: “wangwang" should be shouted in the New Year, and then I would follow that movement (wangwang character raises his hands in the same gesture), and now wangwang has always been with us.
Want Want is a food manufacturer from Taiwan. It is the largest rice cake and flavored drinks maker in Taiwan. It engages in the manufacturing and trading of snack foods and beverages. They have main snacks products like QQ Jellies, Want Want Children's milk, O-Pao fruit milk, Want Want Fortune Rice Crackers, Want Want Senbei Rice Crackers, Want Want Superslim Rice Crackers, Want Want Crackers, Want Want Crunchy Rice Balls, Want Want Seaweed Rice Crackers, Want Want Shelly Senbei etc.
It is worth mentioning that “Want Want” brand snacks, with 30 years of consistent, have become a legend in the business world because of their crazy and magic advertising.
The advertisement if Want Want is very funny and unforgettable. For their advertisement series, nobody dares to imitate, and perhaps they will never be surpassed. Why is the advertisement of Want Want always special?
Here is a collection of Want Want’s TV ads. Let’s feel its magic power…
Siqi SHA
https://baike.baidu.com/item/%E6%97%BA%E6%97%BA
https://www.tfcaijing.com/article/page/2c9121966a457b2f016ab54c52f345b4
Want Want is a food manufacturer from Taiwan. It is the largest rice cake and flavored drinks maker in Taiwan. It engages in the manufacturing and trading of snack foods and beverages. They have main snacks products like QQ Jellies, Want Want Children's milk, O-Pao fruit milk, Want Want Fortune Rice Crackers, Want Want Senbei Rice Crackers, Want Want Superslim Rice Crackers, Want Want Crackers, Want Want Crunchy Rice Balls, Want Want Seaweed Rice Crackers, Want Want Shelly Senbei etc.
It is worth mentioning that “Want Want” brand snacks, with 30 years of consistent, have become a legend in the business world because of their crazy and magic advertising.
The advertisement if Want Want is very funny and unforgettable. For their advertisement series, nobody dares to imitate, and perhaps they will never be surpassed. Why is the advertisement of Want Want always special?
Children's angle of view
Maybe Want Want advertisement looks very retarded in adult, but the child does not see so. Bright colors, large fonts, repeated words and exaggerated facial expressions are very attractive to children.Participation of ordinary people
Ask the super stars to appear on camera, it is easy to shoot the advertisement into the "life winner" mode. Want Want never spends money to look for star to shoot snack advertisement, they invite average child to shoot advertisement. Every little actor's acting is very pompous. What's more, people of the same age are more likely to strike a chord with children and remember Want Want’s snacks products.Immersive feeling + brainwashing mode
Looping ads is a popular technique, and we have to admit that repetition is a proven way to form memories. Every day, the brainwashing of Want Want’s TV ads are repeated for years.Here is a collection of Want Want’s TV ads. Let’s feel its magic power…
Siqi SHA
Reference
http://www.want-want.com/https://baike.baidu.com/item/%E6%97%BA%E6%97%BA
https://www.tfcaijing.com/article/page/2c9121966a457b2f016ab54c52f345b4
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