INTRO: DON'T CHOOSE BETWEEN EATING A SNACK AND EATING WELL! (Introduction)

         In this blog, we will discuss the global snacking market as a sector in full mutation, with a lot of competition and innovation. Indeed, it has to adapt to new consumer habits which are: less time to eat, healthy food needs, higher disposable incomes, and urban life. Because we have a worldwide approach and the food is different everywhere, we will define snacks as a small amount of food that we eat between meals. Snacks are becoming more and more part of our lifestyle. Now, the consumer does not want to have to choose between eating a snack and eating well. This hard choice is a unique opportunity for snack companies in the coming years. Another challenge for the snack’s brands: consumers want more transparency and companies involved in CSR. 

Lastly, ready-to-eat food is the largest segment in the overall conventional and non-conventional food industry. The global market is growing at a CAGR of 5.34% during the forecast period 2019-2024. 
What is interesting is to discuss the different approaches of snacks in different countries and cultures and the new brands' strategies.

Cansu (Turkish): "

Lucille (France): " In France, a snack is most of the time sweet (biscuit, chocolate bar, crepe) that we eat in the middle of the afternoon between the lunch (1pm) and the diner (8pm)"

Shakeb (India): "

Yueyue & Siqi (China): "

In the blog we will speak about innovation, marketing campaigns, customer experience, cultural adaptation and CSR in order to understand brand images.

Let's see how brands adapt to this mutations and new challenges!